Search Engine Optimization SEO Training Course in London:

Upcoming Web Design Classes:

20 Jun 2022
18:30 - 21:30 Mon, Thu
Mon, Thu
03 Jul 2022
10:00 - 17:00 Sun
22 Jul 2022
10:00 - 17:00 Fri
05 Aug 2022
10:00 - 17:00 Fri
15 Aug 2022
18:30 - 21:30 Mon, Thu
Mon, Thu

Who is Search Engine Optimization (SEO) course for?

This course is for web designers, programmers, editors, marketers and business owners who are interested in increasing traffic to their websites. This course is designed for complete beginners of Search Engine Optimization.

Goal oriented approach

This Search Engine Optimization course is designed to help you take website up on search engines. If you have a website that you wanted to optimise for search engines then present that idea during the course and our trainers will help you to practically optimise your website.

Search Engine Optimization course overview

This course explains how to optimise website for search engines. In this course we will discuss and practically implement both on-site and off-site SEO techniques.
A practical Search Engine Optimization project at the end of course will ensure that you go through complete SEO process by researching, planning, utilising tools and techniques.

Course contents

What is SEO (Search Engine Optimisation)?
What is SEM (Search Engine Marketing)?
Search engine (Google, Yahoo, Bing, Alta Vista)
How search engine spider works.
Understanding Google Page Rank

Kewords research
Keyword search volume
Analyse competition
What keywords to target
Importance of keywords on pages
Competitor keywords research

Creating a SEO campaign
Steps required
Measuring the results

Search Engine Optimization Tools
Google Analytics
Google Webmaster tools

Search Engine Optimization Problems
Dynamic & database-driven sites
Flash, Images, Frames, iframes, JavaScript, & AJAX

On-site Search Engine Optimization
What is on-site SEO?
Title tags
Meta keywords
Meta description
Other meta tags
HTML tags and their importance
Page contents
Image Alt tags
Image file names
Internal links
Anchor text
Domain names
Copywriting for web
Google guidelines
Site navigation
XML sitemap
HTML sitemap
Search Robots and Robots.txt

Off-site Search Engine Optimization
Getting listed
Link building
External anchor text
Effect of link popularity on Google PR
Link building techniques
Google Base and product search
Getting listed on Maps
Google Places
Yahoo Local
What are web directories?
Best techniques to get listed on directories
Search engine submission
Importance of blogs
Social media site
News site
Networking sites
Conversion rate
Social Media Strategies

Case Study:
Take a website and implement all techniques from the SEO course to see the results.