Who is Search Engine Optimization (SEO) course for?
This course is for web designers, programmers, editors, marketers and business owners who are interested in increasing traffic to their websites. This course is designed for complete beginners of Search Engine Optimization.
Goal oriented approach
This Search Engine Optimization course is designed to help you take website up on search engines. If you have a website that you wanted to optimise for search engines then present that idea during the course and our trainers will help you to practically optimise your website.
Search Engine Optimization course overview
This course explains how to optimise website for search engines. In this course we will discuss and practically implement both on-site and off-site SEO techniques.
A practical Search Engine Optimization project at the end of course will ensure that you go through complete SEO process by researching, planning, utilising tools and techniques.
What is SEO (Search Engine Optimisation)?
What is SEM (Search Engine Marketing)?
Search engine (Google, Yahoo, Bing, Alta Vista)
How search engine spider works.
Understanding Google Page Rank
Keyword search volume
What keywords to target
Importance of keywords on pages
Competitor keywords research
Creating a SEO campaign
Measuring the results
Search Engine Optimization Tools
Google Webmaster tools
Search Engine Optimization Problems
Dynamic & database-driven sites
On-site Search Engine Optimization
What is on-site SEO?
Other meta tags
HTML tags and their importance
Image Alt tags
Image file names
Copywriting for web
Search Robots and Robots.txt
Off-site Search Engine Optimization
External anchor text
Effect of link popularity on Google PR
Link building techniques
Google Base and product search
Getting listed on Maps
What are web directories?
Best techniques to get listed on directories
Search engine submission
Importance of blogs
Social media site
Social Media Strategies
Take a website and implement all techniques from the SEO course to see the results.